WARM FUZZIES
UX/UI . WEB/MOBILE . GRAPHIC . PRINT
Overview
CLIENT
Warm Fuzzies Ltd
Warm Fuzzies Ltd is a healthy homes broker that guides landlords and property managers to ensure their property complies with the Healthy Homes Standards. The company provides one independent property inspection and delivers several quotes for any work required that the landlord or property manager can choose from.
Warm Fuzzies Ltd needed their digital and print material refreshed to better align with their brand and emphasise their unique process - one independent inspection to acquire quotes from a variety of contractors across New Zealand to ensure a tailored option for the client. Their website, business cards, and pull up banner required a fresher, modern redesign and content overhaul.
ALIGNING THE BRAND
The design refresh covered a variety of brand materials, so it was a good opportunity to push the boundaries of the company’s brand and tie it across the updated material.
Their logo had recently been updated and needed to be highlighted. for the business card, I used the silhouette of the logo graphic and its colour variations to allude to the brand behind the business card holder. The business card is clean, displaying the crucial contact details and the company’s logo to connect to the brand.
The pull up banner encompasses similar design and graphics to other material to ensure the brand is carried through. I worked alongside the client to refine the text and ensure it was clear and concise, appealing to potential customers.
DIGITAL BRANDING
The client previously employed a content management system (CMS) to build and maintain their website, so I continued its use. I researched design trends and websites, and created several iterations of wireframes to refine the layout and content design.
Then I built the website, including the brand colours and imagery, and altered my wireframes alongside. I added text from the previous website as a placeholder. The simplistic tool allowed the client to update the text and easily make further changes as required.
