Aweko
UX/UI . WEB/MOBILE . GRAPHIC . PRINT
Overview
CLIENT
Aweko Limited
Aweko Limited offers support for business leaders to grow their knowledge in Te Reo Māori (language) and Tikanga Māori (culture). The client required a website and print collateral to draw attention to the business as it was newly formed.
The brand was semi-established, so while I had to adhere to the guidelines, I also had some creative space. The outcome was to design and create a website, along with print material to promote the business.
THE AUDIENCE
The business environment in New Zealand expects leaders to be familiar with Māori language and culture. While business leaders are aware of this, they simply don’t have the time to pursue learning. Aweko’s programmes offer flexibility and customised learning, and the website and print material needed to reflect this. They had to be clean, minimal and focussed - a content management system (CMS) was the fitting tool to accomplish this, as it would also allow the client to easily make changes if needed.
CUSTOM ICONS
Aweko offers the two programmes, One-To-One for individual learning, and Small Group for those who prefer a group environment. These programmes are unique and demanded special attention, leading me to design and create icons that illustrate their features to the audience, and added value to the content rather than just playing a visual element.